Upon opening my website, a Lightbox appears promoting the tour.
My home page has a rotating menu, inspired by Declan McKenna's website, of which all pictures link to the corresponding sections on the website through page anchors. The Time with Tom section links to my separate page, which sports some promotional videos of Tom discussing being back at live gigs and Love and Suicide. I have also connected the song release to Mind UK, a mental health charity, to create cross media convergence. - The HMV reference is also because my audience are growing increasingly fond of buying physical records. Also on this page, is an intertextual link to Alice in Wonderland due to my use of the phrase 'down the rabbit hole'. - I have also got an Easter egg, which is the psychedelic swirl also referencing the rabbit hole, which when clicked takes the audience to an exclusive Spotify playlist 'Tom's Tunes'.
I have designed 3 album covers which flip to the back covers when hovering over them, taking inspiration from another indie band website, that of Catfish and the Bottlemen.
My music video (3min50sec) is under the albums, with a link to a page with an extended edition exclusively for fans (Jenkins' fandom theory) - this also features an opportunity for fans to create a music video for the band, encouraging participation (Jenkins) and end of audience (Shirkey).
The sliding tour poster banner engages fans and generates a buzz around the tour.
The Kerrang magazine feature and music journalism gave me an opportunity to demonstrate my journalistic skills, while the cover is an intertextual reference to many famous bands such as Nirvana who are renowned for smashing guitars on stage. Kerrang is also an extremely established music magazine which fits in with the band's genre of music.
The merchandise section links to my video, in that it uses similar lighting aesthetics to create a sense of branding.
The newsletter and contact forms are another good way to encourage audience participation, while the social media links work and re direct to all platforms, and the universal logo also links to the universal website.
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