How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Product 1:
For my music video, I intend to create a video that portrays a relationship from the angle of a homosexual breakup. As well as this, I want the video to be enjoyable for my target audience of a socially-conscious 16-25 year old, middle to upmarket demographic so I have chosen the song ‘Love and Suicide’ . I will use a range of different shot types and mise-en-scenes to help with the fast-paced theme I intend to create, which will help my target audience stay engaged. I also intend to make an intertextual reference to the cult-classic film 'The Rocky Horror Picture Show' and musical 'La La Land': two films my audience will hold in their cultural competency and will therefore connect with. I intend to have a relationship between lyrics and visuals, music and visuals and a large focus on my talent to help create his star persona and close-ups of the artist to meet the demands of the record label, thus adhering to Goodwin's music video theory.
Product 2:
According to my research, Universal Music Group are one of the biggest three music labels in the world. They consider themselves to have a social responsibility to "support and partner with organizations around the globe that are working towards meaningful positive change and social responsibility": this is exactly what I have done via the use of convergence with 'Mind', the mental health charity on my 'Time With Tom' linked page. Cultivating my artist’s star persona will be assisted through the creation of the accompanying website, on which I will include ‘exclusive’ interviews and playlists with the artist, tour information, merchandise selling, subscription opportunities and many other features. There will be a clear house style across the website which will fit with the aesthetic of the music video, linking the products together. The website will have links to the music video, social media pages, music streaming platforms and the universal label website which will create cross media convergence. I also intend to include an easter egg on the website, which links to an exclusive Spotify playlist where the audience can form a sense of personal identity with the artist. In addition to this, I am going to create a link to an exclusive 'full version' of the music video in order to encourage active audiences to engage with the website. I will also give the opportunity to sign up to a mailing list to receive more exclusive content.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
Both my website and video have a strong link through the use of aesthetic, artist identity and convergence. I intend to promote the website link in the description of my music video, have a clear house style connecting both products together and put the music video on the website so they are fully connected there. My aesthetic is consistent through both products and the same characters/ actors are also used to create a strong link. Convergence is also demonstrated through the links on my website to streaming platforms and social media, as well as linking to the Universal Music Group website. A short video on my website explores the artist's inspiration behind the song: This in itself creates convergence between my two products.
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