Planning: Pitch

 I am going to create a music video and website for indie/rock band The Trusted, who are 'signed' to universal music group. The website will adhere to codes and conventions of music websites, namely that of indie/rock bands to portray their musicianship and fun side while also honing in on lighting and vibrant arcade style (indie inspired) themes. The website will have all content on one page (a feature of many indie artists), with my one linked page being exclusive content with the frontman of the band to add an element of fulfilling Henry Jenkins' fandom theory, through enabling the fans to feel close to the band. On my main page, I will have a rotating menu, as inspired by Declan McKenna's website, a strip of albums which flip to the back cover when hovered over, as inspired by Catfish and the Bottlemen's website, a merchandise section, tour poster, social links and the tastes music video. The mainly single page setup is heavily inspired by the Wolf Alice website. 

My music video will be heavily inspired by the Inhaler video for 'It won't always be like this', and also by the video for 'Piledriver Waltz' by Alex Turner for the film 'Submarine'. The video will use the concept of a flashback which is portrayed by a film reel, depicting a relationship which turn at the volta of the song, from good to bad. The video will have a running 'narrator' of Tom, the frontman who I will have lip-syncing in different locations, including live on stage. The start and end of the video will mirror, with both parties of the relationship in the same place, at the gig of the band, which will not only link everything together, but provide intertextuality to 'La La Land'. 

Documents:

Lyric 'script' (includes locations) - 4/7 blog post

Storyboard - 4/7 blog post

Flatplans - 4/7 blog post

Draft pictures - 23/6 and 10/5 blog posts 

Risk assessments:

Saen and Charlie; 

Old Leigh - Safe distance from sea

Chinnerys - security teams present, not getting any non-consenting faces in the shot 

Train - stand back from edge wait behind yellow line 

Tom; 

Cliff gardens - safe even surface, make sure equipment doesn't get stolen

Planning: Lyric analysis and storyboarding/ flat-plans

 

Planning: Key codes and Conventions

 From my research I have recognised the following codes and conventions of indie/rock bands websites and love song videos:

1- consistent colour scheme and theme throughout

2- performance footage motifs

3- lights ie arcade or that of reflecting stage lights

4 - tour dates in typical indie venues ie Brixton

5 - many cuts in time with music

6 - intertextual links to other bands, usually ones they take inspiration from, or well known movies 

7- lyrics reflect visuals 

8- strobe lighting 

9-many websites are single page with an extended feature page - this is often the store but in mine it will be a feature on the latest single

10-often have 'film strip' effect 

I will use these as inspiration for my coursework, to enable me to fulfil the brief via sticking to the genre conventions and creating an almost seamless link between my website and those of other universal artists. 

Planning: Mood Board

 

Brief

I am going to adhere to Goodwin's theory throughout my video

 

Planning: Reflection on moderators report

 Top Tips To Keep In Mind:

Sustain a central concept based solidly on the brief requirements

For statement of intent, include detail:"The very best made clear links between the two main products and explained how digital convergence would connect the two. These also tended to go through the brief in depth, demonstrating how every requirement and detail was to be addressed" - this counts to 1/6 of the NEA (10marks)

Relate to genre, representation, context throughout

Always refer to the brief and consistently tie it in 

Have a clear narrative strand through the video and a consistent sense of branding throughout

Emphasise performance aspect, film artist performing the track a number of times in various locations with different muse-en-scene and utilise a variety of camera shots and movement

The best sites included: going beyond the brief, considered real world examples, effective and bespoke photography/ copy, capturing the tone of audience and a degree of sophistication: use consistent branding throughout

Characters must be consistent in both products 

Plan and research should reflect in products from exemplar products

Best cover sheets included clear, bespoke, candidate specific commentaries that refer to the assessment criteria and student's work examples