Generic Research: Textual Analysis 2 - Catfish and the Bottlemen Website

Catfish and the Bottlemen are an indie/rock band who target the same demographic as my brief (16-25). They are signed to Island Records, which is a sub label of Universal, and mirror the genre of music that I am using in my video and website. 

Generic Research: Textual Analysis 1, Declan Mckenna Website

 

Declan Mckenna is an indie artist who appeals to my demographic due to his political views. I would like to take inspiration form the homepage of his website with the rotating menu. 

Industrial Context: Universal Music Group

 

Industrial Context: History of Music Videos

 

Planning: Mood Board

 

Audience Research: Audience Profile

 

Audience Research: Focus Group

 

Brief

I am going to adhere to Goodwin's theory throughout my video

 

Planning: Reflection on moderators report

 Top Tips To Keep In Mind:

Sustain a central concept based solidly on the brief requirements

For statement of intent, include detail:"The very best made clear links between the two main products and explained how digital convergence would connect the two. These also tended to go through the brief in depth, demonstrating how every requirement and detail was to be addressed" - this counts to 1/6 of the NEA (10marks)

Relate to genre, representation, context throughout

Always refer to the brief and consistently tie it in 

Have a clear narrative strand through the video and a consistent sense of branding throughout

Emphasise performance aspect, film artist performing the track a number of times in various locations with different muse-en-scene and utilise a variety of camera shots and movement

The best sites included: going beyond the brief, considered real world examples, effective and bespoke photography/ copy, capturing the tone of audience and a degree of sophistication: use consistent branding throughout

Characters must be consistent in both products 

Plan and research should reflect in products from exemplar products

Best cover sheets included clear, bespoke, candidate specific commentaries that refer to the assessment criteria and student's work examples