Top Tips To Keep In Mind:
Sustain a central concept based solidly on the brief requirements
For statement of intent, include detail:"The very best made clear links between the two main products and explained how digital convergence would connect the two. These also tended to go through the brief in depth, demonstrating how every requirement and detail was to be addressed" - this counts to 1/6 of the NEA (10marks)
Relate to genre, representation, context throughout
Always refer to the brief and consistently tie it in
Have a clear narrative strand through the video and a consistent sense of branding throughout
Emphasise performance aspect, film artist performing the track a number of times in various locations with different muse-en-scene and utilise a variety of camera shots and movement
The best sites included: going beyond the brief, considered real world examples, effective and bespoke photography/ copy, capturing the tone of audience and a degree of sophistication: use consistent branding throughout
Characters must be consistent in both products
Plan and research should reflect in products from exemplar products
Best cover sheets included clear, bespoke, candidate specific commentaries that refer to the assessment criteria and student's work examples
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