After completing my video and website, my full video came to 4:50. I needed to shorten the time to adhere to my brief while still ensuring my best work was visible. I therefore now have two versions of the video: the full 4:50 one, and a shortened 3:50 one for my website. I will use the full version as an extended edition that will be exclusive to the fanbase on the website thus adhering to Henry Jenkins' fandom theory. I will also add a competitor on the page to encourage audience participation, thus breaking the barrier between the producer and consumer adhering to Clay Shirkey's end of audience theory.
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