How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Product 1:
For my music video, I intend to create a video portraying the change in a relationship from good to bad, as indie music tends to focus on the 'reality' rather than 'ideal'. As well as this, I want the video to be enjoyable for my target audience of 16-25 year olds; many of which have been in relationships and know they are not all as portrayed in the movies, so should aim to be relatable for the audience. I have chosen the effervescent track 'Love and Suicide' by The Trusted, which is a strong contradiction to many love songs in its tempo, but enables me to use fast paced editing and keep the video engaging while also being able to weave in a narrative with the lip syncing. I will use a range of different shot types and locations to assist with this, and create a circular narrative when the first and end location meet and bring all narrative strands, including live performance, together. This circular narrative will enable my intertextual link to 'La La Land', while the main relationship narrative in a flashback, film reel, effect, will enable another reference to indie film 'Submarine'. Andrew Goodwin's music video theory will be met with lyrics reflecting the visuals, focus on the artist creating star-persona thus meeting record label demands, live music performance and music reflecting the visuals.
Product 2:
My website will feature a consistent style, following codes and conventions of indie artists' websites. The video's aesthetic will also be reflected in the website, with the lighting and locations, thus creating a link between the video and website creating consistency.
My first page will include a feature rotating menu, album art which flips when hovered over, tour poster and dates, merchandise and the latest music video, as well as some other features. Cross-platform convergence will be created with links to the universal website and various social media platforms, once more creating a connection between fans and artist. This will be furthered through an option to sign up to their mailing list, meaning the audience will be able to access exclusive content and feel a personal connection with the artist, gain information and form them in part of their identity through merchandise (Blumler and Katz).
My second website page will focus on Henry Jenkins' fandom theory in providing the audience with the exclusive content they want through interviews with the frontman, and in turn developing the star persona.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
I intend to have the video as a main feature of the website while the style of both website and video will link though elements such as lighting.
